Hermès presents minimalist design against a striking white backdrop, with floating white boxes featuring cutouts and niches where its vibrant homeware collection is staged. Curated by Charlotte Macaux Perelman and Alexis Fabry, the installation uses colorful lighting to highlight the tactile beauty of Hermès’s craftsmanship. This pared-back setting shifts focus from traditional craft to the objects themselves, showcasing the power of simplicity in design.

Louis Vuitton’s home collection masterfully blends the brand’s rich heritage with contemporary design, featuring collaborations with renowned designers like Patrick Jouin and Patricia Urquiola. Highlights include reimagined iconic pieces, modern textiles and playful yet sophisticated gaming elements, like Estúdio Campana’s surreal table football.

Saint Laurent paid tribute to design legend Charlotte Perriand, exhibiting four of her iconic pieces—previously prototypes—now crafted as exclusive limited editions. Under Anthony Vaccarello’s direction, the exhibition merged modernist heritage with
contemporary sophistication. Blending history with contemporary craftsmanship.

IQOS x SELETTI introduced Curious X: Sensorium Piazza, an immersive, digital-meets-physical playground. Through multisensory art and interactive elements, the installation celebrated curiosity, design boldness, and IQOS’s smoke-free future in a playful yet visionary way. It offers a unique experience that challenges the status quo.

American Express presents Digital Garden, an immersive installation blending digital and natural worlds. Created by visual artist Debora Hirsch, it explores technology’s relationship with nature. The exhibit also features work by Manuel Riva, a student from the Accademia di Belle Arti di Brera. The installation highlights American Express’s commitment to art, culture, and unique experiences.

»Threads of Creation« weaves a spatial narrative at Walter Knoll’s showcase. Braided cords, bands, and fringes cascade through the space, intertwining with walls and furniture—connecting materials, ideas, and craftsmanship. Sculptural and tactile, these textile threads transform the Molamisa modular sofa into the centerpiece of an immersive landscape that invites discovery and dialogue.

Lynk & Co opened its Milan showroom to various designers and design studios under the theme Mondi Connessi. Through this collaboration, an impressive exhibition was created that united technology, environmental awareness, and community. Lynk & Co made a strong statement for circular retail design, pushing the sustainable future of commerce forward. Future-proof retail design emerges where material intelligence, sustainability, and storytelling come together – an approach that not only convinces aesthetically but also visibly demonstrates true responsibility in the space.

Seletti’s Hotel Voyeur marks a bold evolution in the brand’s exploration of the intersection between art and design. Developed in collaboration with American artist Tracey Snelling, the project transforms architectural storytelling into a participatory visual experience. Blurring the lines between installation, cinema, and object, it invites viewers to engage with themes of voyeurism, urban life, and the human condition.

Budapest Select »A Woven View« presents a carefully curated dialogue between tradition and technology. The exhibition highlights how contemporary Hungarian design blends craftsmanship with digital innovation, creating meaningful intersections between human skill and artificial intelligence. The work on display demonstrates how simple materials and advanced techniques can coexist, resulting in adaptable, and sustainable design. The exhibition offers a reflective look at how design continues to evolve in response to both heritage and progress.

SABA x ALYSI unveiled The Skin I Live In, a poetic installation created with Studiopepe and Around Studio. Centered around the flowing Simposio Sofa, it explored the connection between body, space, and material—blending interior and fashion design
in ALYSI’s lush Garden House, celebrating feminine creativity and the intimate connection between what we wear and where we live.

Margraf presents the installation CRASH – a striking statement on the delicate balance between strength and fragility. Marble is not just displayed but transformed into a multisensory experience – tangible, immersive, emotional. CRASH shows how material can challenge our perception: when textures fracture and break free, surfaces become storytellers – evoking emotion, tension, and transformation beyond just form.

Cassina’s 60th anniversary edition of the Le Corbusier®, Jeanneret®, Perriand® Collection blends timeless design with contemporary innovation. The collection, featuring new limited-edition colorways and sustainable materials, offers a modern interpretation of iconic pieces. Formafantasma’s Staging Modernity installation at Milan’s Teatro Lirico Giorgio Gaber immerses the pieces in the theater, with animal sounds and sculptures, challenging traditional modernist ideals with an ecological twist.

CUPRA Design House sets new standards by blending craftsmanship with innovative technologies. Four prototypes were unveiled, featuring 3D-printed adaptive garments and sustainable collaborations. Highlights also included furniture such as a lounge chair, elevating CUPRA’s design to a new immersive level, combining emotion, functionality, and sustainability.

Dimorestudio’s Hemispheres Collection seamlessly blends centuries-old Japanese craftsmanship with a contemporary Italian sensibility. In collaboration with the legendary Hosoo textile house, known for its intricate obi patterns, the collection reinterprets traditional motifs in soft, desaturated hues. Highlights include luxurious fabrics draped over sleek, modern furniture pieces, merging heritage with modern sophistication and bridging Eastern and Western design influences.