Inspiration Review

DFROST GOES
WATCHES AND WONDERS

Watches and Wonders in Geneva opened its doors once again this year from 9 to 15 April. It is one of the world’s leading events for luxury watches and fine watchmaking. As of 2020 the fair has also opened to the public, where watch enthusiasts from all over the world can attend the event and discover the latest creations from the most prestigious watch brands.

In addition to the exclusive unveiling of new watch models, panel discussions, workshops and presentations that provide an insight into the world of Haute Horlogerie, the secret stars of the show are the uniquely designed Brand Spaces.

GRAND SEIKO

Grand Seiko’s booth stood out as a serene oasis amidst the bustling fair.

Drawing inspiration from the tranquil Japanese natural landscape, the booth transported visitors to a world of serene beauty and unparalleled craftsmanship. Through projection mapping, the subtle nuances of white birch trees were delicately portrayed, creating an immersive environment that resonated with the brand’s ethos.

We found this space to be a masterful blend of cultural reverence and contemporary sophistication, offering a truly captivating retail experience for all who visited.

Soft paper elements further enhanced the intricate ambiance, inviting visitors to explore Grand Seiko’s new timepieces with calmness and appreciation for nature’s elegance.

CARTIER

Cartier unveiled an immersive experience with this years theme, »Cartier Magician.«

The Maison’s booth was a captivating. Intricately woven with the enchanting concept of magic and its profound influence on Cartier’s watchmaking universe. Each creation presented within the booth exuded a mesmerizing charm, inviting the visitor to embark on a journey of illusion, metamorphosis and timeless beauty.

From the most formal to the most abstract, Cartier’s watchmaking repertoire showcased an infinite creative field, where every design revealed the mystery and magic of time. As we explored the booth, we couldn’t help but feel spellbound by the magic of Cartier, where time is not just measured, but beautifully revealed in all its mystery and splendor.

A. Lange & Söhne

The A. Lange & Söhne booth is reminiscent of their renowned boutiques. Visitors can venture inside to encounter the centerpiece, the striking DATOGRAPH PERPETUAL TOURBILLON HONEYGOLD »Lumen«, a testament to their commitment to excellence.

The oversized DATOGRAPH is truly show-stopping, while the grand and powerful displays are both incredible and inviting, capturing the attention of all who enter.

VAN CLEEF & ARPELS

The Van Cleef & Arpels Booth unveils an enchanting experience. From the transition between night and day, you can immerse yourself in a magical setting where Enchanted Nature intertwines with Poetic Astronomy.

It embraces the magic of nature as it lures you in, with moving leaves creating a serene ambiance. As day dawns, the hidden wonders of the Maison are revealed, beginning with the mesmerizing Lady Jour Nuit watch. Visitors can watch as the diamond-paved moon and stars gracefully follow the sun, witnessing the dial’s gradual transformation throughout the day.

TAG HEUER

At Watches and Wonders 2024, Tag Heuer’s booth showcased an exceptional blend of innovation and heritage, capturing the essence of »Savoir-Faire d’Avant-Garde.«

As we explored their space, we were inspired by their commitment to pushing the boundaries of luxury and technology, all while paying homage to their rich history. Tag Heuer’s dedication to excellence and legibility in their timepieces reflects their forward-thinking approach and sets a new standard in the world of watchmaking.

IWC SCHAFFHAUSEN

The IWC Schaffhausen Booth design resembled an exhibition pavilion from the modernist era, reminiscent of IWC’s Manufakturzentrum, where watches are crafted for eternity.

Incorporating water elements paid homage to Schaffhausen, the brand’s birthplace on the banks of the Rhine.

We found the retail experience captivating, seamlessly blending heritage with contemporary allure while infusing a sense of calmness. Upon visiting the fair, we were drawn to its immersive ambiance, inviting visitors to explore and engage with the brand’s abundant narrative.

ROGER DUBUIS

The retail space for Roger Debuis was designed to exude bold sophistication and innovation, with soaring columns and gleaming surfaces creating an atmosphere of mystery and modernity. Inside, visitors were greeted with showcases highlighting the brand’s extraordinary craftsmanship, featuring remarkable and intricate skeletonization and Poinçon de Genève certification.

Each element was meticulously crafted, providing a glimpse into a journey filled with expressivity and exclusivity.

VACHERON CONSTANTIN

Vacheron Constantin’s booth offered us a captivating journey into their unique creation process, from the initial sketches to the finishing touches.

As we explored their space, we were immersed in the artistry and craftsmanship that defines their timepieces. Each step, from geometry to artistry, showcased Vacheron Constantin’s commitment to excellence and innovation in watchmaking.

HUBLOT

The booth of HUBLOT was designed to showcase the distinctive signature of the movement of their new UNICO watch series. It symbolically unveils the inner mechanisms that represents strength and precision at its finest.

Visitors had the opportunity to experience firsthand the essence of this mechanical revolution, understanding what it truly means to possess such innovative craftsmanship.